Seed and Arrow (“we”, “us”, “our”) is the trading name of BEMAND, BIANCA JADE, ABN 78 102 901 899, a sole trader registered for GST in Australia.

 

This Privacy Policy explains how we collect, use, store and disclose personal information in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), the Notifiable Data Breaches (NDB) scheme and current privacy reform guidance.

 

This Policy applies to our website https://seedandarrow.com.au, our digital marketing and advertising services, and any interactions you have with Seed and Arrow. By using our website, you agree to this Policy. Where express consent is required (such as for marketing communications), we will seek your permission.

 

1. Information We Collect

We collect personal information only where reasonably necessary for our functions and services.

 

1.1 Information you provide directly

• Name

• Email address

• Phone number

• Business name and website

• Project details or service requirements

• Form submissions, emails, phone calls or social media messages

• Booking details submitted through Calendly

 

1.2 Information collected automatically

• IP address

• Browser and device information

• City-level location

• Website behaviour, including pages visited, clicks, scroll depth and session activity

• Referral source

• Conversion and pixel data

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1.3 Sensitive information

We do not intentionally collect sensitive information. If you voluntarily provide it, you consent to our handling of it.

 

1.4 Anonymity and pseudonyms

Where lawful and practicable, you may contact us anonymously or using a pseudonym. For most services, we require accurate details.

 

2. How We Collect Information

We may collect personal information when you:

 

• Submit an enquiry through our website

• Contact us via email, phone or social media

• Book a meeting through Calendly

• Engage with our advertising campaigns

• Browse or interact with our website

• Become a client

 

Information is also collected through cookies, pixels and analytics technologies used by Wix, Calendly and advertising platforms.

 

3. Purposes for Using Personal Information

We use personal information to:

 

• Respond to enquiries and provide proposals

• Deliver digital marketing, advertising and consulting services

• Set up, manage and optimise advertising campaigns

• Communicate with clients

• Send updates or marketing communications (you may opt out at any time)

• Improve website performance and user experience

• Conduct analytics and reporting

• Manage administration, invoicing and business operations

• Prevent fraud and maintain system security

• Comply with legal and regulatory obligations

 

We do not sell personal information.

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4. Cookies, Analytics and Tracking Technologies

We use tracking technologies to analyse website activity, measure advertising performance and deliver relevant advertising.

 

Advertising and analytics tools may include:

• Google Analytics, Google Ads and Tag Manager

• Meta (Facebook and Instagram) Pixel and Conversions API

• TikTok Pixel and Events API

• LinkedIn Insight Tag

• Pinterest Tag

• Reddit Pixel

• Spotify Advertising Pixel

 

Website and booking tools include:

• Wix (hosting, security, analytics, forms)

• Calendly (booking and communication data)

 

You can adjust cookie preferences through your browser settings.

 

5. Disclosure of Personal Information

We may disclose personal information to:

 

• Cloud hosting providers

• Analytics and advertising platforms

• External contractors supporting service delivery

• Legal, regulatory or auditing bodies where required

 

We take reasonable steps to ensure third parties protect your information and comply with privacy laws.

 

6. Overseas Disclosure

Some service providers may store or process personal information outside Australia, including the United States, Europe and Singapore. By using our website or services, you consent to this overseas disclosure.

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7. Security and Retention

We implement technical and organisational measures to safeguard personal information, including secure cloud hosting, authenticated access and confidentiality controls.

 

We retain personal information only as long as required for business or legal purposes. When no longer required, information is securely destroyed or de-identified.

 

Under the Notifiable Data Breaches scheme, we will notify you and the Office of the Australian Information Commissioner (OAIC) if an eligible data breach occurs.

 

8. Your Rights

You may request:

 

• Access to personal information we hold about you

• Correction of inaccurate or outdated information

• Deletion of personal information where appropriate

• Withdrawal of consent where applicable

• Opt-out of direct marketing

 

Requests may be made to: bianca@seedandarrow.com.au

 

We will respond within a reasonable period.

 

9. Children’s Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from minors. Any information collected unintentionally will be deleted or limited.

 

10. Automated Decision-Making

We do not perform automated decision-making that significantly affects individuals. Ad platforms may use automated optimisation (e.g., bidding or targeting algorithms), but these do not create decisions with legal or financial consequences for users.

 

If our practices change, we will update this Policy.

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11. Complaints

If you have a privacy concern, contact:

 

Email: bianca@seedandarrow.com.au

 

We will:

1. Acknowledge your complaint

2. Investigate the issue

3. Provide a written response within 30 days

 

If you are not satisfied, you may contact the OAIC at https://www.oaic.gov.au

 

12. Updates to This Policy

This Policy may be updated occasionally. The latest version will always be available on our website.

 

13. Contact Details

Seed and Arrow

Trading name of BEMAND, BIANCA JADE

ABN: 78 102 901 899

Email: bianca@seedandarrow.com.au

Website: https://seedandarrow.com.au