Moulton Galleries

When they first approached Seed and Arrow, they were looking for the following:

• Getting more people through the gallery doors (increasing foot traffic)

• Increasing visibility and sales for their artists

• Reaching new buyers, not just their existing client base

We built a targeted strategy around how people discover and buy art.

This included:

• Local campaigns focused on driving in-person visits

• A capped remarketing setup across Facebook and Google to support longer decision cycles

• Geo-targeted acquisition campaigns across Facebook, Instagram, Google, and Bing to reach new audiences

The results:

• Foot traffic increased by +503%, delivering a 5x MER from locally targeted campaigns

• Sales from existing customers increased by 300%, achieving a 12x MER via capped remarketing campaigns

• Sales from new customers increased by 1,068%, generating a 8x MER from acquisition campaigns

Within the first month, the strategy drove steady growth and made it easier for both existing collectors and new buyers to purchase.